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Global Marketer

Public·32 members

Jo Gallagher

Avatar For FlyCruise

GEOGRAPHIC

-Australia


DEMOGRAPHIC

- Male and Female (predominantly female)

-40+ married or signle

- empty nesters or with teenage children


BEHAVIOUR

-Social Media- FB| Instagram | Linked in

- Networking/ events

- Website


PHYSCOGRAPHIC

1. EXT.MOT

- exploration

-relaxation

-education


2. EXT OBJ.

-price- / budget

-lack of time - work / family commitments)

-worldwide external forces- wars, earthquakes etc


3. INT MOT.

- personal growth

-reconnection with loved ones (family friends)

-better footprint for planet (sustainable travel in 3rd world countries etc)

-enrichment


4. INT OBJ.

-selfish spending inheritance

-jumping out of comfort of own home and routine

-not the right time, work/ family commitments






Global Marketer
Wayne Koppel
Global Marketer
Global Marketer
Dec 15, 2023

Yeoooowww! Make it happennnn Jo!! You have done so much work on understanding your avatar! A huge congratulations 😍

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