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Global Marketer

Public·35 members

Avatars PROFILE


Female Executive Transitioning to Entrepreneurship:


1. Ava:

Geographic Criteria: Major metropolitan area in the United States

Demographic Criteria:

1. Age: 35-45

2. Occupation: Senior Marketing Executive

3. Gender: Female

Behavior:

1. Seeks recognition and validation for her strategic marketing initiatives

2. Values a work environment that appreciates her skills

3. Desires a seamless transition into entrepreneurship

Ways to Reach Them:

1. Attend entrepreneurship workshops and conferences

2. Collaborate with women's leadership and entrepreneurship groups

3. Target LinkedIn advertising for executive professionals interested in entrepreneurship

Psychographic:

Values personal growth and work-life integration

External Motivation:

- Recognition and appreciation at the workplace

Internal Motivation:

- Desires a career that aligns with personal values and passion

External Objection:

- Concerned about uncertainties in transitioning

Internal Objection:

- Fears potential failure and its impact on her family


Small Business Owner Focused on Business Improvement:


2. Owen:

Geographic Criteria: Nationwide, with a focus on urban and suburban areas

Demographic Criteria:

1. Age: 40-50

2. Occupation: Owner of a Small IT Consultancy

3. Gender: Male

Behavior:

1. Strives to improve business processes and efficiency

2. Desires a sustainable and scalable business model

3. Seeks innovative strategies for long-term success

Ways to Reach Them:

1. Engage in industry-specific conferences and expos

2. Sponsor webinars on sustainable business practices

3. Utilize targeted online advertising for small business owners

Psychographic:

- Values innovation, adaptability, and continuous improvement

External Motivation:

- Aspires for financial independence and business success

Internal Motivation:

- Strives for self-love through impactful entrepreneurship

External Objection:

- Worries about limited time and capacity

Internal Objection:

- Fears potential failure and its impact on confidence



Global Marketer
Global Marketer
Global Marketer
Dec 15, 2023

What an incredible insight into your avatar, Jennifer 😘

Love Ava and Owen 😍 I look forward to seeing you post content targeting your avatar, this is powerful 🔥

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