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Global Marketer

Public·32 members

Sue, a woman who is navigating a major change of life phase, change in identity


1. Geographic Location: Australia

2. Demographics:

- 45 years old

- Female

- Middle manager

3. Buying behaviour: Complex

- LinkedIn articles

- FB posts

- Webinars

4. Psychographics:

- External motivation: Way to handle change; self help videos;

- Internal motivation: Loss of identity; time ticking away; uncertainty

- External objections: Price, time

- Internal objections: Worthiness, unknown process, out of comfort zone

Global Marketer
Annette Bacon
M N
Global Marketer
Global Marketer
15 dic 2023

Annie!!! Congratulations on putting this all together and bringing clarity to the avatar whom you are talking to and serving. I know how much time and effort it takes to bring this all together so GO YOU for your commitment, determination and doing what it takes!

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