Global Marketer Institute
Why Digital Marketing is Important
Updated: Apr 28
Digital marketing is important because it has become the most wide-reaching yet targeted strategy, the most advanced yet accessible technology, and the most cost-effective yet profitable platform for businesses of all sizes to reach, engage and acquire customers.
In today's digital age, when the average person spends 6.7 hours on the internet (Oberlo), 5.3 hours on emails (Statista), and 3.25 hours on mobile phones (ExplodingTopics) each day, digital marketing is very important in connecting businesses with customers in ways that traditional marketing can't.
Moreover, while traditional marketing methods such as television, magazines, billboards are all expensive channels with limited ability to target audiences, digital marketing methods such as social media, pay-per-click advertising, email marketing are cost-effective and easily targeted, making it significantly more accessible to everyone - whether you're a professional exploring freelancing, a startup looking to to generate leads, a small business looking to grow, or a corporate enterprise looking to strengthen your brand.
According to Bill Gates back in the mid-90s...
"If your business is not on the internet, then your business will be out of business." Bill Gates, Co-founder of Microsoft
According to the latest AI in 2022, here are the top 10 reasons why ChatGPT says Digital Marketing is important today...
Top 10 Reasons Why Digital Marketing is Important
#1. Reach a larger audience:
Digital marketing allows businesses to reach a global audience, which is particularly important for niche markets or businesses with a specific target audience.
Digital marketing offers a range of affordable options, such as social media advertising, email marketing, and search engine optimisation (SEO), allowing businesses to achieve significant results with a fraction of the cost of traditional marketing methods.
#3. Measurable results:
Digital marketing tools provide businesses with detailed analytics and insights, allowing them to monitor their progress and make data-driven decisions.
#4. Increased brand awareness:
By using a variety of digital channels, such as social media, email marketing, and SEO, businesses can establish their brand as a thought leader in their industry.
#5. Improved customer engagement:
Digital marketing provides businesses with a unique opportunity to engage with their customers in real-time, respond to feedback, and build relationships.
#6. Mobile optimisation:
Businesses that don't have a mobile-optimised website may be missing out on valuable sales, as mobile users are more likely to make a purchase than desktop users.
#7. Competitive advantage:
By leveraging digital channels effectively, businesses can stand out from their competitors and gain a foothold in their industry.
Digital marketing allows businesses to personalise their marketing messages to specific audiences, increasing the effectiveness of their campaigns.
#9. Faster time-to-market:
Digital marketing campaigns can be launched quickly, allowing businesses to respond to market changes and customer needs in real-time.
Digital marketing campaigns can be scaled up or down depending on the business's needs, making it a flexible and adaptable marketing strategy.
Both the world's richest man for 22 years and the world's most advanced chat AI (yet) have a point...
Businesses with a successful Digital Marketing strategy is vastly growing and dominating. Businesses without a Digital Marketing plan is falling behind and fast losing market share.
Digital Marketing Make or Break
Amazon vs KMart/Sears
One is the world's largest internet company, the other the once largest retailer in the world now bankrupt.
ASOS vs Gap
One's reported 'slowing' sales growth from its online store is up 22% from the previous year, and the other is closing down 200 retail stores.
Kylie Jenner vs Napolean Perdis
One's Instagram-age makeup brand made her America's youngest self-made billionaire, the other once 'King of Australian beauty' went into administration in 2019.
In conclusion, digital marketing has become an essential part of any business strategy, and one of the most in-demand professional skills in the world today.
It offers businesses a range of benefits including a larger reach, cost-effectiveness, measurable results, increased brand awareness, improved customer engagement, mobile optimisation, competitive advantage, personalisation, faster time-to-market, and scalability.
By embracing digital marketing, businesses can position themselves for long-term success in today's fast-paced digital world.
By becoming a certified digital marketer, whether to advance yourself, your career or your business, you position yourself to maximise your potential and stand in-demand in today's ever-expending digital world as well.