Updated: Apr 28
Digital marketing as a career is rising in popularity with higher demand than ever, commanding more job opportunities, higher salaries, and more freedom and flexibility with remote work. If you're interested in pursuing a career in digital marketing, this blog will explore the skills required, the potential job opportunities, and how to get started.
Skills Required for a Digital Marketing Career
Digital marketing requires a diverse range of skills, including:
1. Strategic skills:
Digital marketers need to be able to strategise effective and sophisticated strategies that aligns with the business outcome and demonstrates clearly measurable results that often utilise multiple channels and technological platforms. Learn more about Digital Marketing Strategy in the Digital Marketing Professional Certification.
2. Technical skills:
Alongside strategy, you also need technical and practical familiarity with various digital marketing tools and technologies, such as Google analytics, Facebook advertising, SEO tools, website marketing, search marketing, email marketing, social media platforms and more...
3. Analytical skills:
Digital marketers need to be able to analyse data and metrics to measure the effectiveness of their campaigns, then take action to test and improve results accordingly
Creating engaging and compelling content is essential in digital marketing, and a creative mind is a valuable asset.
5. Communication skills:
Digital marketers must be able to communicate effectively, both in writing and verbally, to collaborate with team members and stakeholders.
Job Opportunities in Digital Marketing
Digital marketing offers a wide range of job opportunities, including:
1. Digital Marketing Coordinator:
A Digital Marketing Coordinator is typically a multi-disciplinary role responsible for digital marketing campaign results, working with specialists and reporting to the Marketing Manager.
2. SEO Specialist
An SEO Specialist is responsible for optimising a website's content to rank higher in search engine results pages (SERPs).
3. PPC Specialist / Media Buyer
A PPC Specialist is responsible for managing online advertising campaign, typically pay-per-click advertising across Google, Youtube, Facebook, Instagram, LinkedIn, etc.
4. Social Media Manager
A Social Media Manager creates and manages a brand's social media presence, engaging with customers and promoting products or services.
5. Content Marketer
A Content Marketer creates and distributes valuable and relevant content to attract and retain a target audience.
6. Email Marketing Manager
An Email Marketing Manager is responsible for email copywriting, managing email marketing sequences, systemising email automations, and drives email monetisation and audience engagement metrics.
7. Digital Marketing Manager
A Digital Marketing Manager oversees all aspects of a company's digital marketing strategy, including SEO, social media, email marketing, and PPC advertising.
Getting Started in Digital Marketing
If you're interested in pursuing a career in digital marketing, here are some steps you can take to get started:
1. Educate yourself:
Take courses or pursue a certificate in marketing, advertising, or a related field to gain a foundational knowledge of digital marketing concepts. Global Marketer Institute (GMI) offers 3 levels of certification courses that sets you up for success for Professional success, Executive success, and Business success. Click here to learn more...
2. Build a portfolio:
Create a portfolio of your digital marketing work, such as social media campaigns, blog posts, and SEO-optimised web pages. Because of how important your practical portfolio is to your career success, your GMI certificate course has practical projects built in to the curriculum, which means by the time you graduate, you are career-ready with a well-presented, professional-supported, and peer-reviewed portfolio. Click here to learn more about practical portlio projects in the Digital Marketing Professional Certificate course...
Attend digital marketing events and conferences to meet industry professionals and gain insight into current trends and best practices. As a GMI student, you'll also have access to award-winning and industry-leading marketing mentors to guide and support you throughout your journey. Click here to check out live and virtual GMI digital marketing events coming up!
4. Gain experience:
Consider internships or entry-level positions to gain hands-on experience in digital marketing. Interning, crewing, and working with GMI are all opportunities open to our GMI Certified graduates. Click here to see the full list of GMI alumni benefits...
Take the first step now...
Digital marketing is an exciting and dynamic career path with a wide range of job opportunities. The skills required include creativity, technical proficiency, and strong communication abilities. With the right education, experience, and networking, anyone can pursue a fulfilling career in digital marketing.
Take the first step now on your digital marketing journey with this FREE digital marketing training for beginners, where you'll learn the strategic and practical principles to becoming a successful digital marketer.