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Name: John and Sue
Geographic: Australia
Demographic: 45 - 65year old Male and Female
Behaviour: Hang out at art/music/book clubs; Restaurant cafe's; markets; social media platforms FB and IG; walking groups, Gyms & swim clubs; work gatherings.
They like to stay socially connected, pride in family connection.
Dimension Buying Behaviour: Complex Buying
Psychographic:
External Motivation - Stay socially connected after retirement.
Internal Motivation - Who am I? What am I without my job.
External Objection - Social stigma of not having it together.
Internal Motivation - Fears of not fulfilling personal life goals.
Thanks for sharing, Melissa! Go you for the massive steps you've already taken and the incredible ones that lay ahead ๐